How to Give/Request Access to Google Ads in 2024

Are you an agency looking to simplify client onboarding and eliminate the hassle of requesting access to Google Ads accounts? Whether you’re delegating campaign management to an agency or a freelancer, this guide covers both granting and requesting access seamlessly.

In this blogpost – or a guide – you will find how to invite your clients to your MCC, or to a Regular account, but also the other way around.

All Methods To Granting & Requesting Access

Granting access to a Google Ads account is different from requesting someone to share their Google Ads account with you. Both processes are crucial for advertisers, and regardless of which path you take, the outcome is the same.

To ensure you grant access effectively, we’ll illustrate the process with images, making it easy for you or your clients to follow the steps quickly.

Method #1 – Granting Access to a Google Ads Account

If you’re managing Google Ads for your business and want enhanced results from someone else managing it, understanding how to grant access is key to maintaining control and security.

Steps to Grant Access:

1. 1. Log into Your Google Ads Account: Navigate to the top right corner and click on “Tools” then select “Account access” under “Set up.”
      
      
      
      
   2. Adding a New User: Once in the Account access section, click the + sign to add a new user. You’ll need to enter the user’s email and select the appropriate access level:
      • • Email-only: For those only needing to view reports.
      • • Read-only: Ideal for audits, allowing the agency to view and analyze data.
      • • Standard: For agencies or freelancers actively managing your campaigns.
      • • Admin: Should generally be reserved for high-level users within your organization due to the extensive control this grants.
          
          
          
          
          Sending the Invitation: After setting the access level and entering the user’s email, hit the blue send button. The recipient will need to accept the invitation to gain the designated access.

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Method #2 – Requesting Google Ads Access 

To have someone request access to your Google Ads account, provide them with your 10-digit account number found at the top right when logged in.

Steps to Approve Access:

1. 1. Receive and Respond to Email: After the request is made, you’ll receive an email from Google. Click the blue button in the email to accept the request, which directs you to the “Account access” section within your Google Ads account.
      
      
   2. Accepting the Request: Inside the “Account access” section, you’ll find the option to accept or decline the request. Approving the request grants the user access to view and edit your Google Ads account, excluding your email and password.

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Alternative Access with LinkMyAgency

Another approach involves using LinkMyAgency to streamline the access process:

• • Send a Link: With LinkMyAgency, send a link to your client that allows them to easily grant you the necessary access without complex steps. No more frustration for either you explaining the steps, or your client not finding how to invite you.
    
    
    

     

Google Ads Manager Steps:

1. 1. Log in to Google Ads: Select “Accounts” from the menu.
      
      
   2. Request Access: Click the “+” sign to link an existing account. Enter the client’s Google Ads account number and send the request.

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The account owner will then receive an email to approve or deny your access. Upon approval, you’ll receive a confirmation email, and you can then verify access in your Google Ads Manager account.

By following these methods, whether through direct Google Ads settings or using LinkMyAgency, you can efficiently manage access to multiple Google Ads accounts, simplifying client interactions and enhancing campaign management.

What Makes LinkMyAgency the Go-to Choice?

LinkMyAgency streamlines the access process to Google Ads, Analytics, Tag Manager, and even social media platforms like Facebook and Instagram. With LinkMyAgency, you can handle multiple asset requests through a single link, significantly cutting down the back-and-forth of traditional methods.

Get Started with LinkMyAgency Sign up for a free 14-day trial in just a minute—no credit card required. Experience how LinkMyAgency can facilitate your agency operations, endorsed by industry giants like Meta, Google, and TikTok.