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Blog

How to Give/Request Access to Google Merchant Center in 2024


Granting Access to your Google Merchant Center

The Google Merchant Center is essential for anyone selling products directly to consumers. It enables you to upload product details to Google Shopping and related services, effectively managing your online inventory. Whenever a new agency or freelancer starts working with you, they potentially request access to this channel.

Why Share Access to Google Merchant Center?

Managing Google Merchant Center alone can be challenging. Sharing access with partners or third-party agencies like Impressive ensures that your product listings are accurate, consistent, and well integrated.

Steps to Share Access:

  1. Log into your account: Sign into your Google Merchant Center at the official site.
  2. Navigate to settings: Click on the ‘Settings’ icon, typically found in the top right corner of the homepage.




  3. Access account settings: In the settings menu, select ‘Account Access’ or ‘People and access’ to manage who can view or edit your account.

  4. Add a new user: You will see an option for ‘Users and Email contact’. Click on ‘Add User’, then enter the email address of your partner or agency.



  5. Set permissions: After clicking ‘Add User’, a User Access menu will appear. Choose ‘Admin’ for full access, then click ‘Add User’ again to notify your partner about the access.

FAQs on Sharing Google Merchant Center Access

What does access sharing mean in Google Merchant Center? It means granting another party permission to manage your product listings and oversee the data in your account. This allows them to update product information and manage feeds effectively.

What permissions can I grant? You can assign different levels of access:

  • Admin: Full control over the account, including user management and product data modification.
  • Standard: Manage product data and updates, but no changes to user settings or account configurations.
  • Custom: Tailor specific permissions based on your needs.

Are you an agency? This is how to invite businesses to gain access

It’s quite easy with LinkMyAgency. Just create a link for your customer and send the link. This will make life easy for you and your customer. The only thing the customer has to do is sign-in via the link and you’re connected!

Register for a free trial here.